The retired Russian tennis player Maria Sharapova is responsible for many sweet memories. These are not only filled with her great performances in tennis but also with her company called Sugarpova. The 33-year-old explained the brand story behind her guilt-free sweets and candies brand, which was started in 2013.
Being a full-time entrepreneur at a very young age is not everybody’s cup of tea, but Sharapova has got the taste for it. Inspired by her childhood memories, she created the company to bring people closer to one another. While researching, the Russian learned that there was so much that was missing from the market, and she did her best to give people something more than just candies.
“Significance when you carried it”: Maria Sharapova
When you’ve been the number 1 tennis player in the world, you have a certain understanding of what high-quality means. Winning 36 titles in her two decades in tennis, Maria is the only Russian with a career Grand Slam. Much as she did with the sport, the 5 times Grand Slam winner wanted to hit an ace with her brand.
Maria said, “I wanted to create a youthful, fun, fresh approach to sweets and candy. And, I wanted to be approachable, but I wanted to feel elevated, so it had significance when you carried it or when you gifted it.”
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“Feel like you’re a part of a friendship”: Sharapova
Sugarpova seems to have become a go-to brand for holidays, special occasions, or even a rough day. Maria even explained what makes her candies different from her competitors. Maria had envisioned a brand that has a personal touch. “The real feeling about Sugarpova is you feel like you’re a part of a friendship,” the Russian expressed.
With its modern and creative design, there is no denying that the brand feels fun and fresh. She added, “You’re a part of a brand that you feel a connection with on a day where you just feel like you need a little treat.”
Earlier this year, Sharapova announced that she would not compete as a professional tennis player any further. However, for tennis fans and strangers, she will continue to be an eternal part of many lives through her company. Maria also plans to extend the company to new business verticals.