Now that the great mystery over William Bowery‘s identity has been solved, Taylor Swift‘s super-sleuth fans have turned their attention to cracking a brand new case, this time in the form of Ryan Reynolds‘s latest ad campaign for the dating website Match.
The singer is still working on re-recording her first six albums after manager Scooter Braun bought and sold her entire music catalog as part of a deal with her former label Big Machine, but she revealed on Twitter on Wednesday that she gave a remake of her classic hit “Love Story” to Reynolds to serve as the soundtrack of the ad. Ever the hyper-vigilant consumers of her content, fans suspect Swift may have given more than just her music to the commercial after they spotted what they believe to be a subtle dig at Braun hidden within the commercial’s art direction.
— Ryan Reynolds (@VancityReynolds) December 2, 2020
About one minute into the video, Satan poses for a selfie with a girl named 2020 in front of a dumpster on fire. As the camera zooms out, a wall comes into view on which the number 6 is scrawled behind a scooter lying on the ground. Swift’s fans, of course, believe the toppled scooter is a reference to the manager who the pop star previously accused of trying to “silence her forever” by allegedly refusing to allow her to even bid on buying back her own music before selling it again to another holdings company for $300 million. The six, on the other hand, fans think is meant to be symbolic of the six albums Swift is currently re-recording.
Whether or not Swift really had any say over the creative direction of Reynolds’s dating site ad is very much up for debate. But given that she has a whole song on her new album folklore named after the actor and his wife Blake Lively‘s third child, it doesn’t seem out of the realm of possibility that Reynolds might be willing to do his friend this small favor in return and plant an easter egg or two on her behalf.
Representatives for Swift and Match did not respond to request for comment.
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