The fallout from the social media investigation into Hilaria Baldwin’s questionable self-identification with Spanish culture continues, as one of the companies she works with announced it has officially severed ties with the yoga influencer.
Baldwin previously partnered with Cuties Baby Care—the makers of hypoallergenic diapers and wipes for sensitive skin—on sponsored Instagram content featuring her five children, as well as on giveaways for the brand as Cuties’ first social media ambassador. In a statement given to Page Six, the company confirmed that it is no longer working with the influencer. “In response to the inquires we have received, we would like to inform all of our loyal Cuties followers that Hilaria’s partnership with Cuties Baby Care ended at the end of 2020,” according to a company statement. “We thank Hilaria for the support she provided in 2020 and wish her, and her family, continued health and happiness in the New Year.” While Hilaria may have lost this lucrative partnership, she apparently still has plenty of other deals with brands like Spindrift, Mattel, Fisher-Price, and Bissell.
However, while this new development probably won’t affect the Baldwins’ bottom line very much, it certainly won’t help with their mood. The couple is apparently “very upset” about how all of this has transpired and Hilaria is “deeply affected” by the public’s critique of her claims to Spanish culture. A source told Entertainment Tonight on Monday, “Hilaria is such a soft-spoken, kind, caring and loving person, and the harassment and hate that she has been receiving on social media has been a lot for her.” They went on to clarify that, “Alec unconditionally supports and loves Hilaria in whatever she does and this situation has been no exception. They are focused on taking care of their small five children and being there for each other as a family,” adding, “Alec has always known that Hilaria is from Boston.”
Although that doesn’t explain why the actor told David Letterman in 2013, “My wife is from Spain,” while doing an impersonation of her, before saying, “I don’t mean to be racist when I put that accent on, by the way.”
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